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Promote Your Event / Media

Media

TV, radio stations and newspapers love to cover local events!

  1. Customize our sample news release to include details about your Finding Balance Campaign event.
  2. Send the release to your local newspaper, TV or radio station.
  3. Follow up with a phone call.
  4. Tell us! We’d love to know. We might get requests from media looking for someone local to cover for a story, we would love to be able to highlight the great community work you are doing.

Write a column or a letter to the editor about your own experience with falls and how you prevent them.

Interview, Media & Statistics Requests

Journalists and members of the media may request interviews by contacting Karen Gill: 780.492.9759 or karen.gill@ualberta.ca

Social Media Guide

Get active on social media now! Share daily, if you can. It’s a great way to spread the word about your event and share messages to prevent falls.

Hashtags are a great way to connect with a broader audience. They start with a hash (#) and include a word or phrase to indicate a larger conversation. You can learn more about hashtags here. Try to only use one or two at a time. Use these hashtags on Twitter, Facebook and Instagram.

#FindingBalance
#StayIndependent
#KeepActive
#CheckYourVision
#PreventFalls
#ReviewYourMeds

Get creative and put your spin on the posts, or share and retweet from the Injury Prevention Centre! Find out more about the key messages to help you write your posts.

Use the provided social media graphics, or upload a picture with your post to get even more attention.


Finding Balance
is a seniors' falls prevention initiative developed by the Injury Prevention Centre at the University of Alberta, in partnership with seniors' groups, healthcare organizations, and practitioners across Canada and is administered nationally by provincial stewards.

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Injury Prevention Centre

INJURY PREVENTION CENTRE
4075 RTF - 8308 114 St NW
University of Alberta
Edmonton AB T6G 2E1
tel. 780.492.6019

© 2017 - Finding Balance & Injury Prevention Centre. All Rights Reserved.

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