Finding Balance Campaign, 2016

Keep Your Independence

November is Falls Prevention Month across Canada, and the Finding Balance Campaign is dedicated to supporting your efforts to reduce seniors’ falls. The overarching theme of the 2016 campaign is “Stay Independent. Prevent Falls.”

Over a period of four weeks, the Finding Balance Campaign will raise a spotlight on each of our three key messages:

Launch Week is all about getting the ball rolling. The launch of the campaign comes with an increase in social media activity, the public distribution of promotional materials across the province, and light-ups of Edmonton’s High Level Bridge and the Calgary Tower. Events and activities featuring general promotion of falls prevention are ideal for this week.

“Keep Active” Week encourages seniors to keep moving to stay healthy and independent. Activities planned around this theme should promote improvement of strength, gait, balance, and overall health.

“Check Your Vision” Week focuses on creating awareness around seniors’ eye health, vision care, and the steps they can take to reduce falls due to poor vision. Plan activities to encourage seniors to have their eye checked by an optometrist or ophthalmologist yearly.

“Review Your Medications” Week encourages to speak with their doctor or pharmacist about all prescribed drugs, over-the counter pills, vitamins and herbal supplements they are taking. Activities planned for this week ideally encourage or facilitate seniors to review all medications with a doctor or pharmacist.