Be Heard

Media

TV, radio stations and newspapers love to cover local events!

  1. Customize our sample media release to include details about your Finding Balance Campaign event.
  2. Send the release to your local newspaper, TV or radio station.
  3. Follow up with a phone call.
  4. Tell us! We’d love to know. We might get requests from media looking for someone local to cover for a story, we would love to be able to highlight the great community work you are doing.

Write a column or a letter to the editor about your own experience with falls and how you prevent them.

Pro Tip:

When you write to the media, start with the most exciting or unique detail and build out other details from there. That’s called a hook.

Interview, Media & Statistics Requests

Journalists and members of the media may request interviews by contacting Ms Morgan Taylor: 780.492.9759 or morgan.taylor@ualberta.ca

Social Media Guide

Get active on social media now! Share daily, if you can. It’s a great way to spread the word about your event as well as messages to prevent falls.

Hashtags are a great way to connect with a broader audience. They start with a hash (#) and include a word or phrase to indicate a larger conversation. You can learn more about hashtags here. Try to only use one or two at a time. Use these hashtags on Twitter and Instagram.

#FindingBalance
#StayIndependent
#KeepActive
#CheckYourVision
#ReviewYourMeds

Get creative and put your spin on the posts or share and retweet from the Injury Prevention Centre! Find out more about the key messages to help you construct your posts.

Use the provided social media graphics, or Upload a picture with your post to get even more attention.